New brand, who dis?

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Ok, so before I get to the nitty gritty, let me address two possible “elephants” in the room…

La Soirée Chic Events is now a one woman show. Many of you remember us as a duo. My lovely sister with her very colorful personality, Miesha, is pursuing another endeavor; shout out to @mxjcookies (coming soon)! She’ll always be a part of the La Soirée Chic Events family and she may even lend a helping hand from time to time, thanks sis!
Remember that time I was getting married? Well…we broke up, sh!t happens (shrug emoji).

Let’s move on, shall we?

Over the past few years, I’ve been in a transition phase both personally and professionally. I’d finally clearly identified my niche service and ideal client but something was missing. I was struggling with how to make the website reflect my style and also how to appeal to my target audience. And that’s when I had my “ah ha” moment, it was time to rebrand!

Unlike the last time, I was going to enlist the help of a professional. I knew I wanted some creative control but I didn’t want to be overwhelmed with deciding on all the details. Like any other savvy person looking for inspiration, I hopped on IG. A few clicks later, I stumbled upon Ribbon and Ink’s post advertising a one-of-a-kind website, “The Elizabeth”. I think my heart dropped and that’s when the stalking commenced, lol. I went to the creator’s website to get a closer look and I instantly became inspired by what I saw. It had the functionality and style I was looking for, but more importantly it was a template that no one else would have, #winning! I didn’t have to worry about trying to figure out how to articulate my likes or dislikes or font styles or layouts, this was PERFECT for me! After a quick call with Katie to ask some questions, I made the purchase and added on the branding service.

One component that I absolutely had to be apart of was, the brand colors. Most wedding/event planners chose a color palette that tends to be light, neutral and super feminine. No knock to them, but that’s not my style. I wanted to ensure that this brand be an authentic reflection of me. I am not a graphic designer in the least bit, but y’all, I chartered into unfamiliar territory and created my color story on Adobe Color. And boy was that a process, whew! I knew including black + white was a no brainer; these classic colors are simple and of course chic. I selected the deep teal partially because I’ve just always been attracted to that color but it screams elevated luxe to me. I wanted a pop, so that’s where the chartreuse comes in because it’s so unique. And lastly, I wanted to infuse a hue of my favorite color, purple, somehow. I made it very faint to harmonize the palette. Since I had two dark colors, and one pop, I knew I needed to add another light shade to make it look complete.

Website + Branding, CHECK!

Now, I just needed to plan my actual branding shoot. I already knew I was going to assemble my FRIENDor team to help me. But I actually needed to plan how I wanted it to be executed. I was just as meticulous with my outfits and props as I was with my branding colors. I was super intentional about how I wanted to represent myself as not only Shavon but as LSCE. I identify myself as a playful professional with a strong attention to detail. This is evident with all of the subtle and obvious elements I chose.

When I’m not planning fabulous, intimate celebrations, you can find me at Kate Spade in Phipps Plaza working as a muse. That’s where I snagged the majority of my wardrobe (i.e., blouse, pants, platform shoes, turban and dress). Each piece coordinated perfectly with my brand colors and my style. I like to wear colors that coordinate with my client’s events instead of wearing all black, so it was fitting that I do the same in my shoot.

Me and my team absolutely SLAYED everything about this, can you imagine what we can do for your event? Just saying…